Litera Meat promotes its brand values on an international scale

Three events of international renown mark Litera Meat’s calendar: WOFEX Manila in August, FHA Singapore in September and SIAL Paris in October

Litera Meat, August 2022

In the coming months Litera Meat will be present at three of the most important international trade fairs in the food industry, reinforcing its brand globally. The company is part of Pini Holding, a group that after more than 40 years dedicated to the pork sector, has established itself as one of the leading meat companies in Europe.

Litera Meat started its activity in mid 2019 and is currently approved for export to more than 50 third countries, entering the most important meat markets in the world thanks to a production process focused on the constant search for excellence and the commitment of a sales team that is responsible for building and strengthening lasting, professional and trustworthy relationships with its customers on a daily basis.

The Asian superpower, the world’s leading importer of pork meat

Litera Meat has a strong export strategy, with the Asian continent being the main destination for its meat products. China, the Philippines, South Korea and Japan are the countries that lead exports and where the company has important trade agreements. And it is precisely in Asia where Litera Meat will soon be exhibiting at two of the food industry’s major showcases: WOFEX Manila in August and FHA Singapore in September.

Later, in October, the company is preparing to take part in SIAL Paris with a 195 m² stand. For Litera Meat, attending these events adds value to its own activity, strengthening commercial relations and the projection of its own brand values.